LIVE GREAT LIFE WITHOUT BOUNDARIES

ABOUT THE KK GROUP

Guangdong KK E-commerce Co., Ltd. (hereinafter referred to as KK Group), established in 2015, is a leading pop product retail enterprise in China. Relying on its multi-brand strategy, the Group has created the [KK Guan], the domestic largest import chain collection brand, [KKV], the new generation anchor chain store brand for exquisite life, [THE COLORIST], the first large makeup collection chain brand in China, [X11], the domestic first global pop product collection brand and other premium brands.

As a representative enterprise and practitioner of the fashion retail mode, To date, brands under the Group are continuously expanding their market share and have developed hundreds of offline stores in top business districts and shopping centers in over 100 key cities across China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan and Chongqing to meet the needs of a new generation of consumers for better lifestyle.

KK Group is devoted to achieving the enterprise mission of "making a better life with no-boundary" and continuously innovating and developing to become a world-class retail enterprise.

KKV
THE COLORIST
X11
KK GUAN
Creating a new generation anchor store of exquisite lifestyle product collection brand
NEWS
X11上海首家全球旗舰店落地“顶流”商圈
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X11再下一城!3000㎡全球潮玩旗舰店进驻沈阳,系东北最大!
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潮玩集合店X11西南首店亮相春熙路商圈
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央视财经“点赞”THE COLORIST调色师:引领美妆行业新玩法
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KK集团入选《快公司Fast Company》2020中国最佳创新公司50强等多项榜单
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7000 字深度解读「KK集团」:新渠道强势崛起的底层方法论
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CULTURE
VISION
BECOME THE WORLD-CLASS RETAIL ENTERPRISE, CREATE PUBLIC TRUSTED AND PREFERRED BRANDS AND BRING OUR EMPLOYEES A CONTINUED SENSE OF BELONGING AND ACCOMPLISHMENT
GENE
UNKNOWN EXPLORING, SELF-ITERATION, PURSUIT OF EXCELLENCE, DATA DRIVING
VALUES
SIMPLICITY, INTROSPECTION, POSITIVE ENERGY, STYLIZATION
MISSION
lIVE GREAT LIVE WITHOUT BOUNDARIES
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