LIVE GREAT LIFE WITHOUT BOUNDARIES

ABOUT THE KK GROUP

KK GROUP established in 2015, is a leading trendy retail enterprise in China. Relying on its multi-brand strategy, the Group has Integrated lifestyle specialty retail brand 「KKV」, beauty specialty retail stores 「THE COLORIST」, global pop culture specialty retail stores 「X11」, lifestyle mini marts 「KK guan」and other high-quality brands.

As a representative company and practitioner of the trendy retail model, brands under the Group are continuously expanding their market share and have developed 680 offline stores in over 169 main cities across China, It has 680 stores ,which are located in the top shopping districts and shopping malls we continue to expand to provide a leisure shopping experience for the new generation of consumers, mainly Generation Z, to meet a good lifestyle.

KK GROUP aims to achieve the enterprise mission of live great life without boundaries, and is committed to the innovative development to further become a world-class trendy retail enterprise by providing a continuous sense of belonging and achievement for its employees.

KKV
THE COLORIST
X11
KK GUAN
Integrated lifestyle collection brand
NEWS
X11上海首家全球旗舰店落地“顶流”商圈
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分享 | KKV十大独栋旗舰店,打开潮流零售无限可能
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潮玩集合店X11西南首店亮相春熙路商圈
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央视财经“点赞”THE COLORIST调色师:引领美妆行业新玩法
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KK集团入选《快公司Fast Company》2020中国最佳创新公司50强等多项榜单
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7000 字深度解读「KK集团」:新渠道强势崛起的底层方法论
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CULTURE
VISION
Become the world-class specialty retailer, create public trusted and preferred brands and bring our employees a continued sense of belonging and accomplishment.
GENE
Unknown exploring Self-iteration Pursuit of excellence Data driven
VALUES
Simple Introspection Positive energy Reset
MISSION
Live great live without boundaries.
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