About KK. 关于KK集团
Founded in 2015, KK Group is a leading domestic collective retail brand in China. The group adopts a multi-brand strategy and operates several quality brands, including the lifestyle trend retail brand "KKV" , the beauty trend retail brand "THE COLORIST" , the fashion culture trend retail brand "X11" , and the pet lifestyle trend retail brand "PetTribes".
The rise of the new generation of consumers, mainly the Z-generation, has brought about a significant transformation in the retail landscape. Characterized by the belief that "aesthetics are justice, social interaction is currency, and individuality is motivation," they not only pursue product quality but also place great emphasis on social scenarios and personalized shopping experiences. With a primary customer base aged between 14 and 35, KK Group adopts a dual-track approach of "aesthetics + technology" to provide them with high-aesthetic and trendsetting shopping experiences, aiming to fulfill their aspirations for a better lifestyle.
As of June 2026, the group's brands have spread across more than 200 key cities in 31 provinces in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan, and Chongqing, as well as in several overseas countries such as Singapore, Malaysia, the Philippines, Vietnam, Indonesia, Thailand, with over 1,340 offline stores. These stores are located in the top commercial areas and shopping centers of their respective cities and continue to expand.
KK Group is committed to realizing its corporate mission of "making a better life borderless" and constantly innovating and developing to become a world-class trend retail enterprise, providing employees with a continuous sense of belonging and achievement.
Founded in 2015, KK Group is a leading domestic collective retail brand in China. The group adopts a multi-brand strategy and operates several quality brands, including the lifestyle trend retail brand "KKV" , the beauty trend retail brand "THE COLORIST" , the fashion culture trend retail brand "X11" , and the pet lifestyle trend retail brand "PetTribes".
The rise of the new generation of consumers, mainly the Z-generation, has brought about a significant transformation in the retail landscape. Characterized by the belief that "aesthetics are justice, social interaction is currency, and individuality is motivation," they not only pursue product quality but also place great emphasis on social scenarios and personalized shopping experiences. With a primary customer base aged between 14 and 35, KK Group adopts a dual-track approach of "aesthetics + technology" to provide them with high-aesthetic and trendsetting shopping experiences, aiming to fulfill their aspirations for a better lifestyle.
As of June 2026, the group's brands have spread across more than 200 key cities in 31 provinces in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan, and Chongqing, as well as in several overseas countries such as Singapore, Malaysia, the Philippines, Vietnam, Indonesia, Thailand, with over 1,340 offline stores. These stores are located in the top commercial areas and shopping centers of their respective cities and continue to expand.
KK Group is committed to realizing its corporate mission of "making a better life borderless" and constantly innovating and developing to become a world-class trend retail enterprise, providing employees with a continuous sense of belonging and achievement.
Media News.
媒体新闻
