As one of the most popular anchor stores in the shopping centers, KKV, the first flagship brand of KK GROUP, is committed to providing products for various exquisite lifestyles.

The first store was opened on May 1, 2019. As a retail brand of exquisite lifestyle, KKV integrates 11 kinds of exquisite lifestyle products such as quality daily use, exquisite food, creative stationery, comprehensive skin care, and fashion makeup in an iconic space of over 300 to 3,500 square meters. With more than 20,000 SKUs featuring both explosive imported brands and trendy new domestic brands, it aims to create a more sophisticated lifestyle for Generation Z.

With its high value, popularity and sales, KKV has become an emerging phenomenon and a popular anchor shop brand. At present, there are nearly 360 KKV shops, mainly located in Class A shopping centers in major cities across China. In July 2021, KKV launched the first shop of its second generation in South China, with over 2,000 square meters, creating an immersive shopping experience with the theme of "one step, one scene". The first KKV store in Central China was opened in Changsha in September, and more KKV second-generation shops will be located in more major cities across the country in the future.