Guangdong KK E-commerce Co., Ltd. (hereinafter referred to as KK Group), established in 2015, is a leading pop product retail enterprise in China. Relying on its multi-brand strategy, the Group has created the [KK Guan], the domestic largest import chain collection brand, [KKV], the new generation anchor chain store brand for exquisite life, [THE COLORIST], the first large makeup collection chain brand in China, [X11], the domestic first global pop product collection brand and other premium brands.

As a representative enterprise and practitioner of the fashion retail mode, To date, brands under the Group are continuously expanding their market share and have developed hundreds of offline stores in top business districts and shopping centers in over 100 key cities across China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan and Chongqing to meet the needs of a new generation of consumers for better lifestyle.

KK Group is devoted to achieving the enterprise mission of "making a better life with no-boundary" and continuously innovating and developing to become a world-class retail enterprise.


Pop product retail: KK Group promotes the pop product retail concept of "aesthetics + technology", namely, aesthetics for better experience, and technology for higher efficiency.

Under the Generation Z of "aesthetic feeling first", KK Group pursues the excellent aesthetic experience and upgrades the store environment of its brand stores from the spatial arrangement, color matching and product display, KKV equipped with yellow containers, THE COLORIST with unique multi-colored decoration instead of the black-and-white decoration style of general offline beauty shops and the X11 enjoying a superlative spatial aesthetics attract the customers with their high aesthetic perception, becoming the highlights in the business districts.

With the full understanding of retail format, KK Group is committed to developing and innovating the information-based, data-based and intelligent system under the Internet thinking, to achieve the data-driven product selection and iteration, meanwhile, the Group insists on no-BA service and no product promotion to achieve the accurate data and reduce consumption guide, thus ensuring that consumers can buy the products most suitable for them. KK Group is driving technological innovation throughout the whole retail industry with its leading technical strength.

Establishment of KK Group
The Company's parent company Guangdong KK E-commerce Co., Ltd. was registered, and launched the first brand of [KK Guan].
[KK Guan]
The brand stores have covered key business districts in nationwide core cities.
The Company launched the second brand, [KKV], the exquisite lifestyle product collection brand
The Company launched the third brand, [THE COLORIST], the domestic first large-scale cosmetics collection brand.
The Company officially developed into [KK Group].
The Company launched the fourth brand in Shanghai, [X11], the domestic first global pop product collection brand.
[X11] global flagships have been set up in Shanghai, Chengdu, Dongguan, Wuhan and Shenyang.
The first [THE COLORIST] master store was established in Dongguan, China, becoming the new generation one-stop beauty and personal care retail brand.
In May 2021, the Group was awarded the "Outstanding Growth Retailer of the Year" and X11 was awarded the "Industry Leading Brand of the Year" at the 16th China Commercial Real Estate Festival
[THE COLORIST] won the title of the brand with fastest growing and great development potential in Chinese beauty chain by the Japanese authoritative economic media "Nikkei MJ".
The Company won the [Most Creative Award] of the China Retail Industry's Favorite Emerging Brand of the Year 2016 by www.ccagm.org.cn
The Company was awarded the title of "High Growth Company of the Year 2018" by STCN
The Group was awarded the [2020 China's Top100 Startups voted by Investors] by 36kr.com
The Group was awarded the [2020 China's Top100 Startups voted by Investors] by 36kr.com
The Group was awarded the title of Top 50 China s High Growth Chains by [2019 Franchise CHINA 50]
The Group won the title of Top 20 Most Influential Innovative Companies in the New Consumer Sector at CEO Summit 2019
The Group had the honor to get the title of [Lifestyle Company of the Year] at the 4th China New - Entertainment New Consumption Summit 2019
The Company was awarded the title of "Leading Brand of the Power of Role Models of the Year 2019" at the 14th China Commercial Real Estate Festival
The Company won the title of "2017-2018 Outstanding Growth Retail Enterprise" in Commercial Real Estate [Golden Awards] at the 13th Commercial Real Estate Festival
THE COLORIST was awarded the [Most Innovative Retailer of the Year 2020] by China Cosmetic Summit
KK Group won the best strategic partner by Jingdong Logistics
KK Founder and CEO was awarded the title of [Retail Leader] of the Year 2020 at the 15th Commercial Real Estate Festival
In 2016, the Company was selected from hundreds of participating companies and was awarded the title of "China's Most Growing Chain Business Brand" in the 11th China Commercial Real Estate Festival
On March 1, 2021, KK Group was selected as the [2021 China Consumer Brand List - New Consumer Brands for Generation Z]
In 2018, the Company won the title of China Experience Commercial Real Estate [Pilot Award] - Shopping Center Experience-oriented Fashion Brand
In 2018, the Company won the MallChina China Commercial Brand [Emerging-brand Star Award]
In 2019, KKV won the title of "Innovative Experience Trendy Brand of the Year"
In 2019, THE COLORIST won the title of "Shopping Center Experience-oriented Fashion Brand of the Year"
In 2019, the Company was awarded the [Top 20 New Consumer Power Brands of the Year 2019] at the 3rd Retail Innovation Summit
In 2019, the "Innovative Leading Brand of KKV Anchor Store" at the 19th APRCE Commercial Real Estate - Asian Cup
In 2019, THE COLORIST won the title of MallChina China Commercial Brand [Emerging-brand Star Award]
In 2019, THE COLORIST won the Industry Innovation Leading Brand of the Year 2019 by the China Commerce Development Forum
In 2020, the Group entered the "Global Only Physical Commerce Unicorns of the Year 2019" according to the latest Retail Technology Foresight Report by the world's leading market data research firm CB Insights.
In September 2020, KK Group was awarded with the title of [Development Potential Demonstration] in China International Fair for Trade in Services
In December 2020, KK Group was listed on Top 50 Best Innovative Companies in China in 2020 by Fast Company
In March 2021, KK Group was awarded the "MallChina 2020 Commercial Brand Excellence Star Award" and X11 was awarded the "MallChina 2020 Commercial Brand Emerging-brand Star Award"
The Company won the 2015-2016 Most Growing Emerging Brand in Southwest China of in Commercial Real Estate [Golden Awards]
Dongguan Headquarters
Address: KK Building, 35 Yinshan Road, Nancheng District, Dongguan City
Tel.: 0769-22880679
Postcode: 523000
Shenzhen Headquarter
Address: Room 1601, Building 2, Shenzhen New Generation Industry Park, 136 Zhongkang Road, Meidu Community, Meilin Sub-district, Futian District, Shenzhen City
Tel.: 0755-86536817
Postcode: 518000
Overseas Company
Contact: 021-50666229
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