Pop culture specialty retail brand
ABOUT X11

KK GROUP launched its fourth brand "X11" in 2020. As a global trendy retail brand for hip and fun culture, "X11" has always been at the forefront of innovation in the industry with the first shop opening in Shanghai in July 2020, which followed by a 1,000 sq ft flagship shop in Guangzhou in October.

In May 2021, the new "X11" flagship shop opened in Shanghai, Chengdu, Dongguan, Wuhan and Shenyang at the same time, covering over 4,000 SKUs in 13 sub-categories, such as handicrafts, BJD dolls, assembled models, fine models, quadratic element, books, trendy accessories, trendy creations, blind boxes and art tide games. X11 has been established in South China, East China, Central China, Southwest China and Northeast China, and has become the largest and most popular new landmark for trendy toys in the region and beyond.

Wuhan [X11] global flagship store was opened on June 1, 2021; Shenyang [X11] global flagship store was landed on June 18. X11 has covered the South China, East China, Central China, Southwest China and Northeast China, and has become the largest and most popular new landmark in the regions.

FEATURES
THE COLORIST 调色师
「X11」—— Pop culture specialty retail brand
  • constructTrend culture space
  • propagateTide play art culture
  • joinFashion play brand, IP resource designer group, etc.People build new trend cultural Spaces and platforms
  • createThe young generation is playing art and culture.
X11 X11
A collection of the most popular Toys in the market
10+ categories 1800+ sku
art toys
art toys
Creative toys
Creative toys
Premium model
Premium model
2D Dimension
2D Dimension
Action Figure
Action Figure
Assembly Model
Assembly Model
Panel Assembly
Panel Assembly
Plush Doll
Plush Doll
Board game cards
Board game cards
Blind Box
Blind Box

(陆续增加)

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