As the fourth brand launched by KK Group in 2020, [X11], the domestic first global pop product collection brand, has always been at the forefront of the industry with its innovation. It has established its first store in July 2020 in Shanghai, followed by the 2.0 flagship store in Guangzhou in October, covering an area of 1,000m2, until May 2021, X11 has iterated into the 3.0 flagship store in less than a year.

On May 1, 2021, the new generation [X11] global flagship stores was simultaneously landed in Shanghai, Chengdu and Dongguan. [X11] integrates the garage kits, BJD dolls, assembled models, boutique models, virtual culture, books, fashion accessories, pop cultural and creative products, mystery boxes and pop art products together in the 2,000m2+ large flagship store.