KK GROUP launched its fourth brand "X11" in 2020. As a global trendy retail brand for hip and fun culture, "X11" has always been at the forefront of innovation in the industry with the first shop opening in Shanghai in July 2020, which followed by a 1,000 sq ft flagship shop in Guangzhou in October.

In May 2021, the new "X11" flagship shop opened in Shanghai, Chengdu, Dongguan, Wuhan and Shenyang at the same time, covering over 4,000 SKUs in 13 sub-categories, such as handicrafts, BJD dolls, assembled models, fine models, quadratic element, books, trendy accessories, trendy creations, blind boxes and art tide games. X11 has been established in South China, East China, Central China, Southwest China and Northeast China, and has become the largest and most popular new landmark for trendy toys in the region and beyond.