THE NEW GENERATION ONE-STOP BEAUTY AND PERSONAL CARE RETAIL BRAND
ABOUT THE COLORIST

THE COLORIST is the first large-scale makeup collection brand in China, and also one of the domestic most popular makeup collection brands. After about two years of preparation, it established the first stores in Guangzhou and Shenzhen respectively in 2019, hitting the market.

Relying on the keen insight into the international cosmetics trend, [THE COLORIST] connects the global high-quality makeup brands (foreign brands + domestic popular brands) and consumption to provide "high-quality, personalized and well-designed" products and aesthetic experience for Generation Z aged 14-35 under the iterative model of "large collection + fast fashion speed".

With the especial color-oriented visual display and great collection size, [THE COLORIST] rapidly sweeps across the Chinese beauty makeup market as the biggest dark horse in the makeup market, winning several major awards in commercial real estate and new retail industries.

On May 1, 2021, the fist [THE COLORIST] master store was opened in Dongguan, China, covering an area of more than 1,500m2, and the master store has added beauty apparatus, men's makeup and other new categories, in addition to the original makeup products. [THE COLORIST] has developed into the new generation one-stop beauty and personal care retail brand.

FEATURES
THE COLORIST 调色师
「THE COLORIST」
—— China's First Brand for Large-scale Makeup Collection
THE COLORIST is the first large-scale makeup collection brand in China, and also one of the domestic most popular makeup collection brands. After about two years of preparation, it established the first stores in Guangzhou and Shenzhen respectively in 2019, hitting the market.
THE COLORIST MASTER
THE COLORIST · Master Store
[THE COLORIST] has developed into the new generation one-stop beauty and personal care retail brand.
THE COLORIST master store is the latest flagship product collection store brand under the makeup section of KK Group, a "new retail unicorn". Targeting to the Generation Z customer group, it collects the global popular brands to meet the women's pursuit of "facial attractiveness".
THE COLORIST 调色师
COMPLETE CUSTOMER LEVEL
MORE DIVERSIFIED
MORE SUSTAINABLE
10000+SKU
MORE COMPREHENSIVE, LARGE SCALE, HIGHER COST PERFORMANCE
1500㎡ extra-large space, 12 major sections,
high aesthetic immersive experience
THE COLORIST 调色师
COOPERATION
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
合作伙伴
上一张
THE COLORIST 调色师
THE COLORIST 调色师
THE COLORIST 调色师
THE COLORIST 调色师
下一张