LIVE GREAT LIFE WITHOUT BOUNDARIES

ABOUT THE KK GROUP

KK Group, founded in 2015, is a leading fashion retail enterprise in China. THE group practices a multi-brand strategy and owns a number of high-quality brands such as KKV, THE COLORIST, the global fashion retail X11 and the KK Pavilion, a collection store for imported goods.

As a representative company and practitioner of the trendy retail model, brands under the Group are continuously expanding their market share and have developed 707 offline stores in over 190 main cities across China, It has 707 stores ,which are located in the top shopping districts and shopping malls we continue to expand to provide a leisure shopping experience for the new generation of consumers, mainly Generation Z, to meet a good lifestyle.

Up to now, the Group has more than 700 offline stores in 200+ key cities in 31 provinces including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan, Chongqing and Indonesia, and has settled in the top business districts and shopping centers in the cities where it is located, and is continuing to expand.

KK GROUP aims to achieve the enterprise mission of live great life without boundaries, and is committed to the innovative development to further become a world-class trendy retail enterprise by providing a continuous sense of belonging and achievement for its employees.

KKV
THE COLORIST
X11
KK GUAN
Exquisite lifestyle trend retail brand
NEWS
完成3.0店铺迭代,KKV背后的底层逻辑是什么?
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央视财经“点赞”THE COLORIST调色师:引领美妆行业新玩法
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分享 | KKV十大独栋旗舰店,打开潮流零售无限可能
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一季度化妆品零售增5.9%,线下增量背后藏着哪些新趋势
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7000 字深度解读「KK集团」:新渠道强势崛起的底层方法论
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CULTURE
VISION
Become the world-class specialty retailer, create public trusted and preferred brands and bring our employees a continued sense of belonging and accomplishment.
GENE
Unknown exploring Self-iteration Pursuit of excellence Data driven
VALUES
Simple Introspection Positive energy Reset
MISSION
Live great live without boundaries.
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